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As an Email Marketing Manager, you will own the strategy, planning, writing, setup, reporting, testing and optimization of nurture email programs designed to move our B2B prospects toward sales-readiness.
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Partner with Digital Campaign Manager to continually optimize campaign experiences across paid search, paid social, email marketing and programmatic display. Partner with digital agencies to provide support and analysis for all digital marketing initiatives, including paid search, paid social, email, SEO and display advertising campaigns.
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Experience overseeing agencies helping with Paid Search, Paid Social, and SEODemonstrable understanding of Google Ads, Google Analytics, Facebook/Instagram, LinkedIn, and Search Engine OptimizationExperience in integrated marketing, email marketing, content marketing, lead nurturing, and/or traditional marketing channels WHY YOU'LL LOVE PROSERVICE Our PROhana.
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Proven experience with multiple marketing disciplines including brand building, email marketing, social media marketing, search engine marketing (SEM), content marketing, and website / search engine optimization (SEO.
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Breadth in all areas of growth marketing , with deep expertise in demand gen, website management & conversion rate optimization, and marketing ops and analytics. Set the strategy across all areas of growth marketing (paid, demand gen, marketing ops/martech, lifecycle/email, website optimization), with the ability to be hands on particularly in demand gen and marketing ops.
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This includes organic search, paid search, email marketing, social media, brand awareness and website management; along with website optimization and management with the help of a production staff.
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Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms.
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Experience with Google and Bing’s services, including Google’s Keyword Tool, Google Analytics, Google Adwords, and Search Console. Work with all aspects of Google Ads including but not limited to automation, conversion tracking, callouts, e-commerce, and bidding optimization.
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This includes planning and overseeing web, SEO/SEM, email, social media, and display advertising campaigns to ensure cohesive and effective promotion of services across business-to-business (B2B), business-to-physician (B2P), and direct-to-consumer (DTC) channels.
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An ideal candidate would have general marketing experience, specifically in social media and email marketing, and would be fluent using with any or all of the following applications: Google Analytics, Google AdWords, Google Search Console, an email marketing or marketing automation platform, and Facebook Ads Manager.
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Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, including paid advertising, email marketing, social media, and SEO/SEM efforts, to identify areas for improvement and optimization.
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Job Description and RequirementsThe Digital Marketing Specialist will be part of a team responsible for managing and maintaining online and digital initiatives, including (but not limited to): external and internal company websites, email marketing and communications to RBFCU members, search engine optimization/marketing and other digital initiatives that support RBFCU's marketing strategy and contribute to the credit union's overall business objectives.
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Demonstrate knowledge in all areas it takes to be successful online, including organic and paid search, site design, SEO, SEM, email marketing, and social media, customer workflow optimization, nurturing tactics, etc.
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Lead digital marketing efforts, including website optimization, email campaigns, search engine marketing and optimization strategies, and social media marketing. Master's degree, experience in healthcare, long term care, or senior living, and certifications or experience in Google Analytics, HubSpot, Marketing Automation, or analytics are preferred but not required.
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For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks.
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