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Optimize lifecycle marketing programs to maximize customer engagement and LTV, injecting new tactics to owned channels like Email & SMS to reinvigorate the base. Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix including online (search, display, paid social, content, streaming) and offline (OOH, direct mail, linear video.
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The primary role of this position is assisting in the execution of the College of Human Science & Education’s digital communications strategy as well as providing support to all departments and units in the areas of social media strategy, digital marketing and communications, web development, and email management.
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Oversee the development and execution of multi-channel marketing campaigns, including email marketing, social media, content marketing, SEO/SEM, and paid advertising. Demonstrated experience in digital marketing, including SEO, SEM, social media, and email marketing.
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Proficiency in using digital platforms, including social media management tools, email marketing software, and content management systems (CMS) Lead the management and optimization of the school's social media presence across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others, ensuring consistent messaging, social listening, and engagement with constituents.
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Expertise with a wide variety of lead generation and customer lifecycle tactics, including SEO, email marketing, content marketing, PPC and social media. This position will work strategically with the marketing team to implement a lead generation-focused communications strategy and content plan, including blogging, sponsored content, web content, digital ad messaging, and direct mail campaigns to increase lead generation, account engagement and deal closures with our corporate and multi-brand teams.
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Proficiency with email marketing preferred; of note, BSO utilizes Prospect 2 products. Collaborates with the Marketing, Press, and Publication Offices to coordinate organization-wide communications, including email and social media.
Full-timeExpandApply NowActive JobUpdated 2 days ago - UpvoteDownvoteShare Job
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The person in this role would be responsible for managing a Nurture program consisting of audience contact acquisition, email marketing, Eloqua landing pages for campaigns, launches, events, webinars, and other initiatives and automating a series of Nurture tactics for engagement to lead and opportunity conversion with their Sales team.
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Deep experience in consumer experience, marketing, and digital engagement technologies. This product role is also responsible for effective executive stakeholder engagement, self-direction, and Website Platform roadmaps.
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As the Marketing Engagement Specialist , you will serve as the email marketing lead for various brands , keeping users of our media brands engaged and coming back for more.
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Build and nurture targeted contact lists in SalesforceConduct data grooming in Salesforce and optimize contact information and member demographicsDevelop segmented lists based on engagement behaviors and constituency with prospects Work with Marketing Specialists and Segmentation Specialists to develop and execute creative email campaignsMinimize list decay and unsubscribes while increasing productivity of email campaigns.
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Job Overview: As the Director of Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth.
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Direct questions to Elena Gill, CUSB Program Coordinator, via email at elena.gill@calvin.edu. Additionally, the Calvin University School of Business is host to the Calvin Center for Innovation in Business (CCIB), which is funded by a generous endowment and supports scholarship, pedagogical development, and engagement with the business community via course releases and summer support.
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Stay up-to-date with email/SMS marketing trends, emerging technologies, and industry best practices to make recommendations for improvements Qualifications: 6+ years’ experience in email marketing, preferably in direct-to-consumer eCommerce with a focus on customer engagement.
Full-timeExpandApply NowActive JobUpdated 3 months ago - UpvoteDownvoteShare Job
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Strategy, development and execution of HTML email marketing engagement programs to nurture prospects from marketing leads to sales qualified leads through the firm's Marketing Automation Tool (Pardot.
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A good understanding of email engagement and expertise in designing and deploying Constant Contact and Salesforce Marketing Cloud messages. This mid-level professional has experience creating websites in Word Press; a track record of crafting, designing, and delivering effective email newsletters and other messaging in Constant Contact/Salesforce Marketing Cloud; and knowledge of best practices for social media platforms such as Instagram and Facebook.
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