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We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses.
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Background in media relations, digital advertising/AdWords campaigns, social media, content marketing, creative/design project management, and email marketing.
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This includes ensuring smooth connections between internal systems (CRMs, ticketing platforms) and external marketing tools (email marketing, social media platforms, analytics tools) via APIs, plugins, and custom integrations.
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Proven experience in a wide variety of inbound/outbound marketing disciplines, including social media, paid and organic search, advertising, retargeting, email, direct and event marketing.
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5-7 years of experience in education technology or curriculum creating marketing programs with emphasis on demand generation and customer marketing. The Marketing Manager, Professional Learning will be responsible for executing the marketing strategy for our professional learning solutions enrollment.
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This role will also be responsible for supporting communications planning and implementation, strategic marketing, and communications support, brand integration, content development, strategic partnerships, developing and disseminating email broadcasts, social media messaging, webcasts, blogs, and e-newsletters.
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Utilize and maintain a working knowledge of marketing tools to publicize recruitment events (email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means.
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Identify recruitment/advertising channels such as job fairs, college recruiting, digital marketing, social media outlets, tutorial videos, etc. Serving federal, state, & local government clients as well as public higher education institutions, our team of over 15,000+ professionals brings fresh perspective to help clients anticipate disruption, reimagine the possible, and fulfill their mission promise.
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Proficiency in screen capture software for capturing, designing, and editing visuals and training using the appropriate products such as TechSmith Snagit or ArticulateProficiency in Microsoft Office suite including Word, PowerPoint, and ExcelUnderstanding of Social Media platformsFamiliarity with email marketing and newsletter software for creating, managing, and analyzing email campaigns.
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Responsibilities will include coordinating and performing day-to-day operational activities for the program; identifying, writing, proofreading, and editing copy for the website, email campaigns, and social media channels in conjunction with Open Learning marketing team; and assisting with the planning and coordination of program events such as promotional webinars and live learning sessions.
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Outreach and Engagement: Identify and engage potential clients through various channels, including networking, social media, email, and direct interactions at conferences and events.
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Experience with marketing technology stacks, including email (HubSpot preferred), social media (Sprout Social preferred), webinar platforms, Google Analytics, search tools and more.
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