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A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO. As the Sr. Marketing Specialist you will support the development and coordination of marketing programs, collateral, social media, reports, SEO/SEM, website, job ads, events and reputation management sites.
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Bachelor's degree in marketing, communications, or journalism; at least three years of communications experience; strong organizational and written and oral communication skills; experience working in team settings; and familiarity and/or proficiency with HTML, CSS, Adobe Photoshop, Adobe InDesign, Adobe Premiere (preferred), Microsoft Office, PowerPoint, Drupal CMS, Hootsuite, Final Cut Pro, and a variety of social media platforms and management systems.
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For social media, email, and web pages, while also working with creative freelancers for heavier creative assignments such as direct mail packages, print ads, print collateral, signage, booth designs, branding, and logo development, etc.
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Our team of content strategists, health and wellness journalists, and social media experts—enabled by our Healthy Living Engine technology platform—helps healthcare brands to connect with consumers and empower them to take actionable control of their health.
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Must have 3-5 years execution of marketing programs including thought leadership, advertising, sponsorships, email, social media, review sites, sales tools, blog posts, job boards and lead generation.
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Experience managing CMS platforms like Django, WordPress, or Drupal. Maintain consultative knowledge of current digital media best practices, concepts, trends and industry developments. Research marketing and media opportunities for new and existing geographies.
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Experience executing and optimizing paid media campaigns. Working with the Director of Digital Marketing, create and execute organic and paid search optimization strategies across digital platforms.
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Metlife auto and home insurance. Manage campaign lists and audience segmentation to ensure accurate, timely and targeted email marketing communications. Define key metrics and translate SEO results into business objectives and ROI.
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Within the Division of Global Communication and Advocacy (GCA), the Digital Strategy Section (DSS) manages all global digital channels and digital communications for UNICEF, including unicef.org in 5 UN languages, global social media channels, and digital multimedia content creation.
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Familiarity and experience with B2B omni-channel marketing tactics (e.g. social media, digital advertising, website, email marketing, content marketing, PR, and events) Plan and execute multi-channel marketing campaigns, including digital, social media, print, and events.
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Experience with social media and design software, such as Adobe Creative Suite, ArcGIS, Canva and Wordpress or Drupal desired. Candidate must be outgoing, flexible (willing to work evenings and weekends when needed), organized, attentive to detail, a strong writer, proficient in Microsoft Office Suite, Google Suite and Adobe, and social media savvy.
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Coordinate all email lists and campaigns in HubSpot. 3+ years of professional-level experience required in marketing and SEO within an external or in-house agency. To highlight a few awards, we are proudly ranked as a 2023 DiversityInc Top 50 company, a 2023 Disability Equality Index best place to work for diversity inclusion, and a 2023 Military Friendly Bronze Employer for Veterans.
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At Cella, we strive to deliver a memorable service experience with every touchpoint and have been recognized for multiple consecutive years by making our customers promoters of our business. Grow and improve SEM channel efficiencies to maximize ROI and meet business goals and objectives.
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Metlife legal plan. Monitor organic performance and conduct performance analysis through Google Analytics and Google Search Console. Experience in building inbound organic search traffic and improving SERPs.
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Txt, metadata, site speed optimization, and related skills. Proven proficiency in MS Office (including Word, Excel and PowerPoint) and Adobe Acrobat on a MAC operating system. An up to date, working knowledge of current, past, and projected trends in the SEO industry.
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