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This role drives advertising strategy and activities informed by the consumer journey, including paid media planning and campaign development, tracking, analysis and optimization.
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Familiarity with advertising targeting, digital marketing analytics, GCP, BQ, Dataproc, Vertex AI, Elastic/SOLR/Vector Search. Proficiency in optimization techniques and MLOps architecture (e.g., Docker, Kubernetes, Airflow, Kubeflow.
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The Principal Data Scientist / Applied Machine Learning Scientist – Computational Advertising is a critical data science/applied machine learning role that uses cutting-edge machine learning, deep learning, big data mining and optimization techniques to solve the challenging problems from ads relevance, ranking to campaign optimization.
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Activation:Primary owner of paid social campaign trafficking, optimization, troubleshooting and reporting for account portfolioProvide consistent optimization of paid social campaigns to exceed client expectationsCreate and monitor advertising campaigns using platform UI’s across various paid social media channels including Meta, Twitter, LinkedIn, TikTok, Pinterest, and SnapchatRecommend, implement and report optimization recommendations for performance improvements.
$58,500 - $88,000 a yearFull-timeExpandApply NowActive JobUpdated 6 days ago - UpvoteDownvoteShare Job
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The Digital Marketing Specialist at Delucchi Plus is an innovator who uses data to inform the digital strategy in all aspects of digital marketing from paid advertising to earned media.
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Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, including paid advertising, email marketing, social media and SEO/SEM efforts to identify areas for improvement and optimization.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Analyze Flexjet and sister company’s SEO and SEM data (including paid search, pay-per-click advertising, and digital Banner Ads) to generate valuable data insights to reach a highly targeted niche audience and drive them to relevant websites.
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Must have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM). 3+ years of experience in using platforms similar to Crazy Egg, Hotjar, Moat, Google Data Studio, GoogleAds, DOMO, Datorama.
ExpandApply NowActive JobUpdated 26 days ago - UpvoteDownvoteShare Job
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Manage Digital Channels: Oversee and manage all digital marketing channels including but not limited to website, email, social media, search engine optimization (SEO), search engine marketing (SEM), display advertising, and content marketing.
$110,000 - $135,000 a yearFull-timeExpandApply NowActive JobUpdated 2 days ago - UpvoteDownvoteShare Job
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As a Senior Digital Media Specialist, you will focus on media optimization and planning across paid media for a retail client as part of Merkle's. Must be passionate about media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, and third-party ad tags.
ExpandApply NowActive JobUpdated 6 days ago - UpvoteDownvoteShare Job
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Experience with Account-Based Marketing (ABM), paid advertising, Search Engine Marketing (SEM), website optimization, and email marketing. Manage and optimize digital channels including search engine marketing (SEM), paid advertising, ABM, and email marketing campaigns for demand generation.
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Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, the WFS marketing team delivers quality candidates at scale. You will be expected to lead our data strategy when it comes to Adobe Analytics.
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4-5 years of proven experience in digital marketing, with expertise in campaign management, SEO/SEM, social media marketing, branding and paid advertising/marketing. Analyze campaign performance data using tools like Google Analytics and Facebook Ads Manager to track key metrics and identify optimization opportunities.
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Proven expertise in paid social media advertising, with hands-on experience managing campaigns on Meta (Facebook/Instagram) and TikTok platforms. Develop and implement comprehensive audience-based advertising strategies across paid social media platforms (Meta, TikTok), performance display channels, and emerging digital platforms.
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