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Senior Manager, Content Strategy
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Full-time
- You will contribute to a digital-first, brand marketing content strategy to build brand identity and contribute to business growth through the creation and distribution of customer-centric content.
- This involves partnering with global, regional, and segment marketers, digital marketing & channel strategists, corporate communications leads, integrated marketing communications leads, and brand owners to create data-driven content strategies aligned to business goals.
- The Senior Manager, Content Strategy is a working manager and therefore defines content strategies and editorial calendars and executes the responsibilities of a brand and marketing writer.
- Mapping out the content pipeline for campaigns, channels, and annual comms & marketing plans, from ideation through publication and promotion, including incorporate of SEO, as well as contributing to team member growth by enabling application of content strategy to assignments.
- Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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