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This team serves as internal analytical consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more.
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Analyze campaign and SEO performance like a seasoned data alchemist and detective, extracting insights to optimize strategy and maximize ROI and organic visibility. In this dynamic role, you will be the architect of engaging campaigns, the storyteller of captivating content, and the data-driven driver of both brand awareness and organic growth.
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This includes but is not limited to Incentive Compensation, Sales Force Design & Reporting, Call Planning, Data Strategy, Payer/Provider Analytics, and Commercial Mix / ROI Analytics. Janssen Pharmaceuticals Inc, a member of Johnson & Johnson's Family of Companies, is recruiting for a Director, Commercial Insights & Strategy - Darzalex & Multiple Myeloma Portfolio, located in Horsham, PA.
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Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Marketo, Bigquery. + Partnership: Work closely with colleagues across Confluent including Web, Digital Marketing, Marketing Operations, Data Science, Field Marketing, Finance, and more to drive the execution of strategic or tactical recommendations.
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An important part of your role as a Senior Data Scientist is making sure that a model contributes to business objectives and finding the balance between perfection and ROI. You are able to develop a visually attractive dashboard for a business, based on livestreaming or sensor data, KPI’s and insights into business value.
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We have an exciting opportunity for a HR Analytics Project Lead to join our US Talent Acquisition (TA) Operations Team. In this role you will use analytics and insights to influence key TA leaders with business intelligence and storytelling to make data-driven decisions.
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The Senior Analyst, Data Science brings advanced analytical skills and data expertise to the organization, enabling Mediahub to leverage data-driven insights, optimize campaign performance, measure ROI, understand the target audience, and help clients stay ahead of industry trends.
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You can translate shopper insights and behavioral data into actionable strategies and go-to-market plans that translate into meaningful business impact. Leads development and execution of ROI driven omni-channel marketing campaigns that drive increased traffic, new shopper acquisition and other KPIs as defined through commercial planning process.
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Reporting directly to the CMO, the Senior Director, Marketing Insights & Analytics will be a key member of the newly formed Marketing Leadership team, responsible for generating consumer insights that fuel product growth strategy and brand building in addition to creating a data-rich marketing analytics strategy to determine Marketing ROI and help the org make smarter and more informed business decisions.
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Develop comprehensive understanding of various data sources, including patient-level data, as well as their appropriate applications, to facilitate rigorous analytic process design and reliable business insights generation.
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Conduct customer analysis, assessing sales and data information using variety of sources (Internal Sales Data; Industry Research/Survey Databases – CGA, Technomic, etc; available On-Premise IRI & IRI Retail Execution Data) all in collaboration with Category Insights team.
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Working knowledge of various statistical modeling techniques and their application within complex analytical projects, e.g., regression modeling, promotion response modeling, ROI, natural language processing, predictive modeling, etc.
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Working knowledge of sales data sources, e.g., Symphony patient claims data and sub-national data, IQVIA NPA data. This position requires extensive collaboration across the global Commercial Insights GCA team as well as with cross-functional colleagues in global and CD Marketing, Sales, Health Systems, Finance, Sales Operations (where applicable) and IS. Additional collaboration is required with co-promotion partners (if applicable.
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Experience with data visualization tools such as Tableau. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Exploratory analyses, working with Data Science on classification or predictive model.
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Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. Marketing Strategy and Insights is a team of analysts within the Marketing Operations organization at Confluent.
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