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Brings Lincoln's group benefits products' value and importance to life through storytelling for use in new business and retention situations, as well as through sales and service collateral and industry promotion.
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Writes copy for appeals, web content, social media, event collateral, and other fundraising programs. Develops, implements, and runs project schedules using Workfront for the conceptual creation and delivery of communication materials.
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Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more.
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Creates relatable, easy to understand marketing assets including collateral, web pages, videos, promotional e-mail, social and sales enablement. You will also lead the definition and execution of messaging, product positioning, content, sales enablement, and marketing campaigns.
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Work closely with product management and Cisco marketing support teams to develop market launch plans including an awareness (press, social, digital, analyst), product launch collateral, sales enablement content, demand programs, and event tactics.
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Performance Marketing –ensure the effective utilization of marketing resources by demonstrating qualitative and quantitative ROIB2B Marketing – Lead gen and nurture, content, collateral, events, SEO/SEM, display, sales enablement.
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Uploads and schedules digital signage and audio content to the casino floor. Prepares original pieces/collateral materials consistent with art designs developed by our advertising agency.
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As directed by supervisor, interfaces directly with department heads for facilitating the production of internal promotional pieces and collateral materials. Execute all web, SEO/SEM, email, SMS, social media and display campaigns.
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Support Sales Enablement with the creation of sales guides, training materials & delivery, sales collateral, datasheets, sales asset library, content audits, sales templates, email sequences, RFIs/RFPs, QBRs.
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Manage and expand the collection of expert and industry content we make available to our portfolio companies, including resource libraries, ESG tools, sector-specific research reports, expert interviews, and more.
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Drive and manage Marketing Communications with the structured in-take process, Communications Calendar, developing internal and external communications plans which could include newsletters, executive presentations/content, media training, press releases, media/analyst interviews/coverage, writing/editing, crisis communications, community relationship management, awards/recognition (press, analyst, alliance, community, etc) and events.
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Proactively supports Sales and Account managers by creating high quality product promotion and marketing collateral. Free financial counseling, health coaching and employee assistance program. You will develop and execute complex digital marketing campaigns, with focus on go-to-market tactical plans and industry launches for group benefits products.
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As the Sr. Consultant, Product Marketing will provide subject matter expertise and direction on complex group benefits product marketing projects/initiatives. Finds common ground and can gain collaboration among senior/executive management, colleagues and peers; can influence outcomes without directing or commanding.
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In collaboration with the Brand & Marketing team, write, edit, and proof copy for collateral, advertisements, emails, web, and other promotional materials for AGE target audience. Digital marketing experience, specifically in the areas of content marketing and SEO. Strong knowledge of marketing with a focus on driving results.
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Partner with CapTech to create content and marketing collateral to enable sales that highlights our experience and servicesAccount Management/Business DevelopmentCreate client outreach cadence: Engage with clients through regular communication, providing insights and recommendations based on their specific need and build awareness of our capabilities.
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