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VP, Product Management - Customer Acquisition & Activation Experience
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Full-time
- The VP Product Management Customer Acquisition & Activation Experience is responsible for leading the overall strategy and alignment with senior leaders for the assigned product suite, creating the multi-year product vision, investment planning, and roadmap of products, solutions, and capabilities that we deliver to customers and clinicians across Highmark Health.
- The VP of Product Management works closely with senior leaders in Living Health Solutions, Sales, Marketing, Product, Provider, Clinical and Operations to develop and evolve the Living Health integrated strategy, define business goals and health outcomes (including how to incorporate business outcomes into the product offering), and direct the associated portfolio roadmaps for alignment to strategic objectives.
- Will leverage market research, competitive intelligence, customer/clinician insights, and business intelligence to curate solutions, influence strategy, and prioritize investments.
- Will influence, enforce, and monitor for the use of Product Management standards, lifecycle management practices, performance evaluation frameworks, and coordinates with the Product Owner and Program Management groups across the organization to drive adoption & use of the standards and practices—enabling consistent delivery and a strategic approach to our overall portfolio.
- Collaborate with the Vendor Management Office, Enterprise Technology and Enterprise Analytics to define a unified vendor selection process, including technical standards, data/integration requirements, and guidelines for partner evaluation, selection, and ongoing management.
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