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- Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.
- Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key player in the expansion of relationships and/or revenue opportunities with marketers.
- Serves as business operations supervisor overseeing pods of campaign managers and/or addressable strategists; oversees staffing and team structure and allocation of resources, across all IPG accounts; builds and maintains relationships with executives at clients; serves as the second point of escalation in client issues
- Provides thought leadership to region; collaborates with leadership team to further departmental evolution (e.g. standards, process, pitch material, partnerships, etc.)
- Has accountability for the business strategy, performance, and results of a sub-function in a market, region, or hub and manages a moderately sized team
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