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VP, Marketing - LA Kings
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- We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
- The VP Marketing will provide leadership and overall strategy to oversee, develop, and employ all marketing and digital initiatives and branding efforts to achieve long and short-term goals.
- This position will work in lockstep with the Live Events and Creative Team to direct omni-channel marketing campaigns that support all facets of the business, ultimately acquiring fans and driving ticket sales, sponsorship and ancillary revenue.
- Lead multi-channel marketing strategies (email, app, text, website, social, digital platforms, multi-media) to achieve business and ticket revenue goals and fulfill sponsorship campaigns.
- Develop strategies through interface and collaboration with business intelligence to create fan pathways and journeys with personalized engagement across all channels.
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