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VP Growth Marketing (Remote)
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Full-time
Remote
- An executive recruiter is looking for a VP Growth Marketing to drive a strategy for all paid media channels and build a strategic media buying function for the company.
- This job reports to the CMO, sits on the senior marketing leadership staff, and works closely with the head of Marketing Analytics, ecommerce, and finance leadership.
- You’ll plan and execute marketing experiments and you have familiarity and experience with different attribution methodologies, like MTA, MMM, and incrementality/lift analyses.
- You have a deep understanding of digital and performance marketing, but also experience driving a full funnel media strategy in all channels, with particular strength in podcast, connected TV, and social.
- Put together a topline media strategy and list of hypotheses about how media model could improve.
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