Couchbase

Reporting to the Chief Marketing Officer, you will be a crucial member of the Marketing Leadership Team, and you will be a key contributor to both the Marketing organization and the company overall.. This role is preferably located in our Santa Clara headquarters 3 days a week and will report to the Chief Marketing Officer, John Kreisa.. The Marketing organization consists of five teams; Communications, Field Marketing, Product Marketing, Developer Engagement, Partner Alliances and Demand Generation.. Infuse product-led growth principles into demand generation strategies for Couchbase, driving user acquisition and engagement through the seamless experience of our cutting-edge database products.. Minimum 15+ years of experience in demand generation, with a focus on enterprise software, particularly in the database market.

demand generation

Every day we tackle new and exciting challenges to empower developers to build modern cloud, mobile, and edge applications that deliver a premium user experience. Couchbase delivers unmatched performance, scalability, flexibility and financial value across cloud, on premises, hybrid, mobile and edge deployments. The database market is undergoing a generational shift and is one of the largest market opportunities in enterprise software due to big trends like the need for digital transformation, acceleration to the cloud and innovation at the edge. Join Couchbase to be a part of a greater change. Here you’ll have the opportunity to learn and grow with some of the most innovative, passionate and humble individuals in the database industry.
The Opportunity
Reporting to the Chief Marketing Officer, you will be a crucial member of the Marketing Leadership Team, and you will be a key contributor to both the Marketing organization and the company overall. This highly visible role will interact with Couchbase leadership including the broader Go-To-Market (GTM) organization. This opportunity is ideal for a leader with a passion for driving demand and achieving improvements that drive efficiency and outcomes. As a team, we are excited by attacking hard problems, and want someone who excels at operational rigor while driving progressive improvements and has a strategic vision for demand processes.
The Organization
This role is preferably located in our Santa Clara headquarters 3 days a week and will report to the Chief Marketing Officer, John Kreisa. The Marketing organization consists of five teams; Communications, Field Marketing, Product Marketing, Developer Engagement, Partner Alliances and Demand Generation.
The Role
Marketing Systems and Process Expertise:
Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize and streamline demand generation processes specific to Couchbase's offerings.
Implement and enhance marketing systems for efficient lead generation, scoring, and nurturing tailored to the unique needs of Couchbase's target audience.
Campaign design, execution and measurement:
Oversee the flawless execution of demand generation campaigns for Couchbase, ensuring precision and consistency across all marketing materials and communications.
Analyze data insights to refine and improve demand generation programs continuously, taking into account the specific nuances of Couchbase's market positioning.
Enterprise Software and Database Market Penetration:
Apply extensive experience in marketing for enterprise software solutions and the database market to develop and execute targeted demand generation strategies for Couchbase.
Collaborate with product marketing to articulate compelling value propositions for Couchbase's NoSQL database solutions.
Product-Led Growth Leadership:
Infuse product-led growth principles into demand generation strategies for Couchbase, driving user acquisition and engagement through the seamless experience of our cutting-edge database products.
Collaborate closely with the Product team to align demand generation efforts with Couchbase's product development cycles and feature releases.
Cross-Functional Demand Strategy:
Lead cross-functional teams to develop and execute integrated demand generation plans aligned with Couchbase's business goals.
Collaborate closely with sales, field marketing, partner marketing, product marketing, and other key stakeholders to ensure cohesive messaging and strategy across all customer touchpoints specific to Couchbase's market presence.
Sales Development strategy:
Drive the Couchbase sales development team to align demand generation efforts with sales priorities in the dynamic landscape of NoSQL databases.
Establish and maintain strong communication channels between demand generation and Couchbase sales teams to facilitate efficient lead handoff and conversion.
What you’ll need (Capabilities)
Minimum 15+ years of experience in demand generation, with a focus on enterprise software, particularly in the database market.
Lead Yourself:
Demonstrates our company values, in particular an appetite for making tomorrow better than today and attacking hard problems, while being a good human, always.
Strong orientation towards building for scale, leveraging demand team skills, processes and technology.
Ability to combine strategic, progressive practices with meeting key marketing standards.
An orientation towards using data to derive analytical insight to inform your approach.
Lead The Team:
Experience leading demand generation teams focused on end to end digital demand generation.
Excellent leadership and interpersonal skills for effective collaboration with cross-functional teams.
Lead The Business:
Able to align demand activity to company revenue goals and targets
Experience in building and executing a global demand generation strategy coordinated with field and partner events
A history of tracking, analyzing and drivingkey demand metrics from the marketing funnel through to sales opportunities.
Success in driving effective demand generation programs tailored to the unique challenges and opportunities in the database industry is a plus.
In-depth knowledge of marketing automation systems, CRM platforms, and other relevant technologies.
Strong analytical skills and attention to detail, with a keen understanding of Couchbase's market positioning.
Prior experience with product-led growth strategies is highly desirable.
The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Base Pay Range
$250,000 - $300,000
Why Couchbase?
Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award for the Bay Area and the UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include:
Generous Time Off Program - Flexibility to care for you and your family
Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance
Career Growth - Be valued, Create value approach
Fun Perks - A Monthly Lifestyle Spending Account credit, an ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
And much more!
Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.
Learn more about Couchbase:
News and Press Releases
Couchbase Capella
Couchbase Blog
Investors
Disclaimer:
Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.
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