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Vice President Marketing - MGM Grand (Regional)
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Full-time
- Our Company has one exciting mission: To entertain the human race and provide an unforgettable escape.
- The Vice President of Marketing is responsible for providing Senior Executive leadership and direction to grow over $600 million in revenue for MGM Grand Detroit.
- The role will oversee strategy and execution of Brand Strategy, Advertising, Casino Marketing, Database Marketing, Special Events, VIP services, and Public Relations.
- Serve as a key member of the Executive Committee team to support the Property President in the development and execution of the property's Strategic Marketing plan.
- In collaboration and partnership with the Commercial Group (COE), establishes customer segmentation strategy, marketing reinvestment, Test and Learn, Marketing calendar, player events and promotions and other direct marketing programs, customer loyalty program strategy, all aspects of VIP Casino Marketing, Cross Property Marketing and other marketing strategies and initiatives as required.
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