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Vice President, Head of Franchise Marketing (Pharmaceutical)
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Full-time
- Reporting to the Senior Vice President, Marketing, the Vice President, Head of Franchise Marketing will lead the Franchise Marketing Team for CABOMETYX and is accountable for: digital, omnichannel, access, patient and advanced practitioner marketing, brand strategic and tactical planning, conference planning, marketing communications and operations, and quarterly business reviews.
- Manages direct reports who in turn manage the Digital, Omnichannel, Access, Patient/APP, Strategic Accounts, Franchise Strategy and Operations, and Conference Planning teams.
- Ensures that the GPO strategic and tactical plan aligns with the overarching brand strategic plan.
- Supports the brand by conducting periodic, deep-dive market assessments (including metrics measurement for all areas of accountability listed above and coordination of marketing mix analyses in collaboration with Commercial Strategy Analytics & Operations CSAO).
- Collaborates with CSAO to optimize market research effecting brand strategy and impact analyses.
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