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Vice President, Brand Management
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- Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.
- As a Vice President of Brand Management, you’ll be part of our Tools & Outdoor team, specifically working with Stanley and Craftsman brands as a hybrid employee.
- Lead the development of the global CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, AND PORTER-CABLE brand marketing strategy.
- Develop and implement a comprehensive global marketing plans including digital, sponsorship, PR, and influencer strategies, with clear objectives, target audience identification, and KPI’s.
- Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, digital marketing, go-to-market strategies, positioning, market research, brand storytelling.
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