GoToTags

As a Technical Evangelist at GoToTags, you’ll be the voice and pen behind our innovative products.. The content development must be optimized for maximum impact across various channels, including our website, blog articles, help sites, e-commerce sites, YouTube channels, advertising campaigns, email marketing, and social media.. Experience with WordPress and an eCommerce store (Magento, Amazon Seller Central). Digital marketing and advertising experience (Google Ads, remarketing. Basic experience with graphic design tools, including Adobe Illustrator and Photoshop

technical evangelist

Technical Evangelist - Spokane, WA Content Writing, YouTube Videos, eCommerce, Customers, Conferences As a Technical Evangelist at GoToTags, you’ll be the voice and pen behind our innovative products. Your mission is to create captivating content that drives commercial traffic and develop informative materials supporting our software, hardware, and robotics products. Collaborating with our dynamic team, you’ll craft messages that resonate with our audience, from detailed blog posts and technical help articles to engaging YouTube videos.As the lead for our small yet essential and growing marketing team, you will have two primary goals: (1) create compelling content around GoToTags and related technologies to drive commercial traffic and (2) develop informative content supporting our software, hardware and robotics products. The content development must be optimized for maximum impact across various channels, including our website, blog articles, help sites, e-commerce sites, YouTube channels, advertising campaigns, email marketing, and social media. You will be responsible for identifying what content needs to be created or updated, getting the content produced, publishing the content and tracking the content’s efficacy via analytics. Wash, rinse, repeat! Success will require you to become an expert in Connected Things and GoToTags; this means digging deep into the technology. All aspects of the process will be augmented with AI. Support from the entire team will help to identify content needs and create content, but the ultimate responsibility lies with you. Overall, the role represents a fantastic opportunity for you to impact a rapidly developing technology with an industry leader. There are significant growth opportunities for this role, and if you execute and prove the marketing activities are successful, the team and your responsibilities will grow. Responsibilities<ul><li>Collaborate with product owners to craft and execute a comprehensive marketing strategy</li><li>Lead, mentor, and project manage a team of people who contribute to marketing initiatives: writers, video producers, and technical experts</li><li>Maintain a consistent brand identity and engage with all marketing touchpoints</li><li>Own the AI-based content rendering pipeline, enhancing content effectiveness</li><li>Use project management tools (GitLab) to plan and track the marketing team activities to ensure delivery</li><li>Between yourself and other writers, produce four high-quality blog posts per month, including case studies, press releases, news articles, product announcements, tutorials…</li><li>Develop and expand a rich technical help content repository</li><li>Produce category product e-commerce content and videos (store.gototags.com)</li><li>Responsible for all content on gototags.com</li><li>Work with existing team members to produce supporting YouTube videos for promotional and tutorial content, such as script writing and acting.</li><li>Cultivate relationships with external partners and customers for cross-marketing opportunities</li><li>Review and optimize all content for SEO</li><li>Track, measure, and report on the effectiveness of marketing activities (Google Analytics, Google Search Console, internal tools, etc.).</li><li>With our help, become an expert in the RFID industry and GoToTags</li></ul> Skills and Experience<ul><li>Previous experience in technical marketing, including content writing, either via university or employment</li><li>Exceptional written and verbal communication skills, with a knack for storytelling</li><li>Eagerness to embrace AI and leverage it to its full potential</li><li>Strong understanding of SEO principles</li><li>Solid organizational skills with high attention to detail, quality and accuracy</li><li>Strong time management skills; self-tasking and prioritization; we are very fast paced</li><li>Experience with WordPress and an eCommerce store (Magento, Amazon Seller Central)</li><li>Working understanding of Google Analytics and Search Console</li><li>Digital marketing and advertising experience (Google Ads, remarketing…)</li><li>Basic experience with graphic design tools, including Adobe Illustrator and Photoshop</li><li>Proficient with Microsoft Office (Word, Excel, Outlook)</li><li>Experience with video production</li><li>Able to learn new systems and processes quickly and improve on existing processes</li><li>General business math, financial and analytical skills</li><li>Basic experience with web design and development (HTML, CSS, …)</li></ul> Role<ul><li>Full-time employee</li><li>Three-month training period</li><li>Work in Spokane, WA office</li><li>Potential for some work-from-home</li><li>Infrequent travel for events or customer interviews</li><li>Report to CEO</li><li>Salary, bonus, full health benefits, stock options, generous PTO</li></ul>

START NEW SEARCH