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Staff Data Scientist, Marketing Applied Sciences
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- The Data Scientist for the Marketing Applied Science Team is an internal expert on methodology and practice of marketing analytics.
- This individual has deep technical expertise in measurement methods and media mix modeling, including advanced econometrics and statistical methods used to qualify media impacts and integration of 1P/3P data sources.
- They also have expertise in the economics of media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic, etc), measurement of ROAS lift, and coordination of tactics through sequencing and frequency caps.
- Deep knowledge of marketing media measurement techniques, including MMM, MTA, unified attribution, ROAS level testing, and various industry measurement media platforms.
- Master’s Degree or Ph. D. in Data Science, Operations Research, Psychometrics, Marketing Science, Finance, (Bio)Statistics, Econometrics, Computer Science, Applied Mathematics, or another quantitative field.
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