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Sr Product Manager
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- Manages their instruments, accessories and consumables from a product management and marketing perspective, upstream developing new and/or improving existing products, and downstream increasing their marketability and demand.
- Downstream marketing: segments markets, define target groups, position products, define pricing, develop, and deploys sales enablement tools with focus on technical and application perspectives, determines and deploys customer communication in all available channels to boost demand impactfully.
- Works with Sr. Director of Marketing and Strategy to develop product road maps and product lines strategies.
- Develops interactive sales enablement tool mainly in electronic format.
- Provides product and application training to Sakura Finetek and distributors’ sales and marketing teams including instrumentation software, the chemistry of staining and coverslipping and histology laboratory processes.
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