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Sr. Integrated Marketing Manager - FinTech B2C App
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$100,000 - $150,000 a year
Full-time
- Strategize and plan marketing strategies and integrated campaigns to achieve aggressive growth targets and department KPIs.
- Oversee campaign execution, including digital media campaigns, advertising creatives, media channel development, influencer marketing and content management.
- Analyze marketing data, for example, digital media campaign data, customer LTV and conversion rates to help shape future effective marketing strategies.
- Keep the team in sync with current market data and campaign results.
- Work closely with the headquarters team , the US team and make effective recommendations with feedback from the local perspective.
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