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Sr. Digital Marketing Analytics Manager
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Full-time
- Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.
- We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams.
- In recent years, Lids has built partnerships with iconic global brands including Topps, Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.
- The Senior Digital Marketing Analytics Manager is responsible for strategic planning and tactical operations oversight, quantitative campaign analysis, KPI dissemination, and collaborating with various internal and external groups to achieve company goals.
- The Primary responsibilities are to increase acquisition and reduce churn through optimization of the Customer Journey (CX) while identifying growth opportunities for Lids’ Direct-to-Consumer (DTC) strategy.
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