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Sr. Copywriter
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- This includes the strategy, conceptualization, research, writing, editing and proofing for a variety of projects including but not limited to: pitch decks, brand guidelines, packaging copy, brand and product guides, innovation launch toolkits, product partnerships/collaboration exploration, brand concepts, executive documents, research content, and website content.
- The Sr Copywriter is integral to ensuring the positioning and brand voice is well developed for 20+ global brands, reflecting each brand’s identity and relevance to each brand’s target consumer, and is consistently articulated in all written communications.
- The Sr Copywriter will work closely with the GNC Global Brands team, particularly the Global Brand Management team and Brand Creative Designers, as well as cross-functionally with internal partners and experts to translate key consumer-centric, brand and product messages and strategy into written form through design excellence and visual consistency.
- Manage and direct any external copywriting resources, review work for accuracy and ensure they have up to date standards and guidelines
- Collaborate with Creative, Marketing, Production, Merchandising, International, Wholesale, Packaging, Legal, Nutrition Content, E-commerce, and Product Design teams on all projects
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