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Specialty Patient Marketing Lead
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Full-time
- As a Senior Director of the Multiple Sclerosis (MS) Marketing Organization, you will lead Biogen’s MS Patient Marketing strategy and team.
- Co-lead annual development of the Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) including target audiences based on segmentation and anticipated sources of business
- Set and assess Key Performance Indicators (KPIs) related to overall customer success (portfolio & brand performance, MMA, etc.)
- Cultivate strong relationships and effective ways of working within MS Marketing team and amongst cross-functional teams (Sales, Market Access, Medical, etc.)
- 10-12+ years of pharmaceutical marketing experience
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