Hubstaff

As an SEO Content Manager, you'll craft compelling strategies to boost our online presence and connect with our audience.. Analyze and report on email marketing and SEO analytics using tools like Klaviyo, SEM-Rush, Google Analytics, and Ahrefs.. Improve community engagement by encouraging more comments, fostering a sense of belonging, and establishing ourselves as the foremost authority in hair education and authentic narratives of personal journeys and successes.. Proficient in software or tools like Google Workspace, Klaviyo, Asana, Youtube Studio, Dashlane, Shopify, Google Analytics, Google Search Console, Ahrefs and SEM Rush. Experience working with e-commerce companies that market products and companies that sell on platforms such as TikTok, YouTube, or Amazon.. Familiarity with influencer marketing, including KPI setting and ROI measurement.

content manager

As an SEO Content Manager, you'll craft compelling strategies to boost our online presence and connect with our audience. You'll optimize email campaigns and D2C flows for maximum impact, drive blog content creativity, and enhance our brand's voice. Collaborating closely with our team, you'll refine website structure, boost YouTube performance, and confidently navigate digital marketing. Responsibilities include but are not limited to:Develop and execute D2C email campaigns to increase open rates and click-through rates to meet Klaviyo target benchmarks.Create engaging email campaigns adhering to the 70/30 rule with a strong call to action aligned with consumer needs and brand values to drive sales.Utilize video content for email campaigns focusing on Education, User Generated Content (UGC), Influencer Generated Content, and brand purpose and values.Review and optimize existing email flows while adding new ones to enhance educational content and engagement.Implement strategies to increase open rates and click-through rates in Klaviyo. Manage product review flows to increase the review count per product and create wireframes for all flows.Develop weekly B2B marketing campaigns using Pipedrive for the USA and UK lists, focusing on education and sales.Create flows for B2B customers, aiming to increase open rates and click rates in Pipedrive campaigns.Perform website optimization, including page titles, meta descriptions, URLs, headings, page content, blog content, internal links, alt text, and other critical areas.Perform competitor and keyword optimization to establish targets for implementation.Generate baseline reports for current rankings, traffic, and leads, ensuring all good SEO practices are maintained.Optimize site structure and conduct technical audits to implement fixes and monitor progress.Collaborate with the content team to optimize metadata and content and propose additional pages to fill content gaps.Build backlinks to websites with similar content to enhance community growth and improve rankings.Optimize channel titles and meta descriptions to improve engagement and ranking.Improve ranking and engagement to attain Google advertising approval, signaling credibility and authority in our field.Transcribe 30+ video podcasts into blogs, incorporating interview videos, pictures linked to product pages and other product pages.Rewrite and edit past blog posts with keywords optimized for Google search.Write original blogs addressing key consumer queries supported by visuals and videos.Research and write blogs to improve website ranking and visibility.Edit and rewrite product pages with SEO-optimized keywords for Google while maintaining brand voice consistency.Generate copy for print materials, presentations, contests, and sales emails aligned with brand messaging and objectives.Analyze and report on email marketing and SEO analytics using tools like Klaviyo, SEM-Rush, Google Analytics, and Ahrefs.Set a baseline for current rankings, traffic and leads to ensure all positive SEO on the website is carried into all recommendations moving forward and that custom dashboards are generated accordingly. Share daily tasks with the CEO at the beginning of the day and an update on what has been completed and what's in progress at the end of the day. Improve community engagement by encouraging more comments, fostering a sense of belonging, and establishing ourselves as the foremost authority in hair education and authentic narratives of personal journeys and successes.Setting and meeting daily, weekly, and monthly KPIs.Collaborating with the team and contributing to strategic marketing meetings.Ensuring all content aligns with the brand voice and follows the 70/30 rule. What you should have Proven experience of at least five years in Digital Marketing.Proficient in software or tools like Google Workspace, Klaviyo, Asana, Youtube Studio, Dashlane, Shopify, Google Analytics, Google Search Console, Ahrefs and SEM Rush.Experience working with e-commerce companies that market products and companies that sell on platforms such as TikTok, YouTube, or Amazon.Experience working remotely for a US or UK company is a must. Experience working with companies in the fashion or beauty industries is a big plus.Excellent analytical and problem-solving abilities.Familiarity with influencer marketing, including KPI setting and ROI measurement. Exceptional communication and collaboration skills.Knowledge of analytics tools for tracking sub-departmental KPIs.

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