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Senior Social Strategist
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Full-time
- As a member of the digital and social media team, you will lead the team and guide our client (one of the agency’s largest retail accounts) and inter agency team partners in the development and execution of an integrated earned social media communications strategy including content and influencer engagement.
- The integrated earned social media plan will proactively engage our targeted audience, GEN Z multicultural youth, and to contribute to the overall growth and expansion of the brand’s business.
- This role is client-facing yet will lead different initiative from those managed by the senior manager, social media.
- He/she must be a proven social media strategist and ability activate programs with a keen ability to effectively communicate (written and verbally) with clients about the power and influence of social media in multicultural markets with the GEN Z audience.
- He/she will lead the team in aligning the earned social media strategy with the overarching integrated marketing plan.
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