Palo Alto Networks Unit 42

The Senior Product Marketing Manager, Unit 42 Incident Response will play a key role in planning and executing the product marketing strategy for our portfolio of Unit 42 Incident Response and Unit 42 Retainers.. Track the Digital Forensics and Incident Response (DFIR) market and competitive landscape, in collaboration with product, marketing, and sales leadership. Drive Unit 42 DFIR services up-market to the G2K and increase our footprint in the Cyber Insurance and Law Firm space. Security Services & Technology - Experience marketing cybersecurity services such as Threat Intelligence, Incident Response and Managed Detection & Response (MDR) - Basic understanding of enterprise security solutions, SOC roles and best practices - Knowledge of EDR, SOAR, XDR, NTA, CDR, UEBA, or SIEM technologies is desirable. Storyteller and presenter - An ability to break down complex concepts into extremely simple and clear terms - comfortable creating and delivering presentations in a range of environments

senior product marketing manager

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

The Senior Product Marketing Manager, Unit 42 Incident Response will play a key role in planning and executing the product marketing strategy for our portfolio of Unit 42 Incident Response and Unit 42 Retainers. This involves building positioning & messaging for service launches, campaigns & programs; creating content for digital media, websites, collateral, presentations & sales tools; creating and delivering presentations at industry & analyst events, and partner & client briefings.

You’ll work with some of the world’s top security researchers, incident responders, and security engineers on topics ranging from ransomware and business email compromise to cloud security, nation-state threats and critical infrastructure security. This is a fantastic opportunity to supercharge the scope of the Unit 42 brand and emphasize our elite Incident Response service and product capabilities. You’ll take an already well-established brand in the threat intelligence & research community, and take it to a new level as the elite cybersecurity services provider.

Your Impact

Build strong product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Incident Response and the Unit 42 Retainer
Track the Digital Forensics and Incident Response (DFIR) market and competitive landscape, in collaboration with product, marketing, and sales leadership
Partner with our threat research and security consulting team to communicate clear and powerful messages to establish and differentiate Unit 42 as the elite cybersecurity services provider for DFIR
Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape, ultimately highlighting our DFIR services and product capabilities
Partner with the marketing team to develop targeted messaging, content and campaign strategy to create awareness, demand, and engagement for Unit 42 DFIR services and amplify our message, increase engagement, and provide client education
Spearhead product launches – plan the launch of new products and releases and manage messaging, positioning, collateral development, and drive the product launch
Support enablement of the Unit 42 and broader global sales teams to help them to understand the threat landscape and effectively articulate and optimally position the value of our solutions to increase win rates
Be a subject matter expert and a go-to resource for the sales field as they position Unit 42 IR and the Unit 42 Retainer
Present at internal and external events, highlighting how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings
Identify metrics and drive regular communication on progress for the product marketing team and the broader marketing team
Drive Unit 42 DFIR services up-market to the G2K and increase our footprint in the Cyber Insurance and Law Firm space

Qualifications

Your Experience

Product marketing - Cybersecurity product marketing or sales engineering experience required
Security Services & Technology - Experience marketing cybersecurity services such as Threat Intelligence, Incident Response and Managed Detection & Response (MDR) - Basic understanding of enterprise security solutions, SOC roles and best practices - Knowledge of EDR, SOAR, XDR, NTA, CDR, UEBA, or SIEM technologies is desirable
Collaborator - Proven track record of working with matrixed & cross functional teams and establishing strong relationships with threat intelligence teams, marketing and field sales teams
Storyteller and presenter - An ability to break down complex concepts into extremely simple and clear terms - comfortable creating and delivering presentations in a range of environments
Writer - Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for clients, partners & sales
Technical Aptitude - Ability to understand complex technical concepts and convey them to a wide range of audiences
Bachelor’s degree or equivalent military experience required

Additional Information

The Team

Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be between $152,400/yr to $246,500/yr. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Please note that we will not sponsor applicants for work visas for this position.
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