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Senior Product Manager, Specialty Marketing
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- The Senior Product Manager will be responsible for contributing to strategic/brand planning, and overseeing tactical execution of marketing programs (advertising, speakers bureau, and medical communications) for our Parkinson's disease franchise, as well as potential pipeline products as they near product launch.
- Responsible for all aspects of successful implementation and execution of tactical marketing plans (HCP/DTC, including NPP) within budget by managing third-party vendors (creative agencies, media agencies, market research vendors, etc) in the development of multi-channel marketing initiatives to align with overarching brand strategy.
- Includes managing the development and review of materials in the Veeva PromoMats system.
- Includes booth design (live or virtual), logistical management (ordering materials/set up/development of conference specific materials/communication directly with conference management), working with sales team to identify booth personnel, and managing follow-ups with leads.
- Analyze and interpret primary and secondary market research to gain insights from healthcare professionals and patients/consumers to develop and enhance brand strategies and subsequent tactical implementation.
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