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Senior Marketing Specialist
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- Experience with email marketing, CRM, marketing automation, website content management, and other digital marketing activities are essential.
- Lead and develop creative execution of branding, collateral, public relations, advertising, events, and digital marketing campaigns that support strategic marketing goals and initiatives.
- Craft compelling assets for new product launches and campaigns, brand websites, marketing automation, email marketing, social media, advertising, aftermarket and consumables, business development, sales training, and trade shows or industry events.
- Ensure that brand strategy, market segment strategies, and brand voice are manifested in best-in-class creative development across individual product brands in all mediums, including print, digital, documentation, machinery, apparel, and more.
- A Bachelor’s degree in Graphic Design, Visual Communications, or related Marketing is preferred.
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