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Senior Marketing Manager
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Full-time
- Oversees collateral production and graphic design; copywrites and edits content; develops, approves, and implements a successful business marketing plan for the hotel through the strategic use of social media, digital and print advertising, events, and other channels.
- Initiates creative marketing ideas, guerilla marketing ideas, and business development initiatives focused on driving quality leads and increasing community engagement.
- Actively manages online presence including Yelp, Wikipedia, and ILS listings (Zillow, apartments.com, etc.)
- Defines yearly marketing budgets with the Marketing Director for management approval.
- Creates and analyzes market research reports with the Marketing Director.
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