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Senior Marketing Coordinator
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- Overview The Wisconsin Foundation and Alumni Association (WFAA), the private fundraising and alumni relations organization for UW-Madison, is recruiting for a Senior Marketing Coordinator to join the Marketing & Communications team.
- The Senior Marketing Coordinator provides marketing support and intelligence by leading the execution of mid-sized marketing plans and projects to achieve specific advancement business goals including building affinity and securing financial support for UW-Madison through awareness, engagement, and philanthropic efforts.
- We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW-Madison.
- We provide important engagement opportunities to link UW-Madison alumni to each other and to their alma mater, building a strong community of Badgers.
- Conducts email A/B tests, journeys, and develops and runs reports for a deeper understanding of results through Salesforce Marketing Cloud.
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