Thomson Reuters

The Senior Marketer, Demand Activation - Tradeshow Planner sits within the Thomson Reuters, Demand Generation Activation team and is responsible for effectively supporting initiatives and corporate priorities by planning, coordinating, implementing, and analyzing trade show marketing activities.. Maintain vendor/partner relations with External Vendors such as Freeman, Bolger (collateral and premium management system), Upstream, shipping vendors and our internal Creative Studio.. Understanding of modern tradeshow and B2B demand generation best practices including integrating online and offline marketing tactics to reach, connect and convert prospects.. Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.. Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

senior marketer

Are you a well-organized tradeshow and events marketer who is passionate about creating memorable experiences? The Senior Marketer, Demand Activation - Tradeshow Planner sits within the Thomson Reuters, Demand Generation Activation team and is responsible for effectively supporting initiatives and corporate priorities by planning, coordinating, implementing, and analyzing trade show marketing activities.
Our ideal candidate is passionate about creating best-in-class customer experiences. Someone who will creatively leverage Thomson Reuters trade show event presence and spend to ensure maximum exposure for the brand and engagement of customers. Attention to detail, project management, communication skills, and the ability to thrive in a fast-paced environment are a must.
The Fit: We are amidst a change in how Thomson Reuters goes to market. We move fast. We ask hard questions and we hold ourselves accountable to create best-in-class customer experiences. We put the customer at the center of everything we do.
Details matter, so if you have a passion for delivering amazing experiences, and fine tuning the smallest details is your thing, join us. You should love working with marketers globally to ensure tradeshows meet a high standard of execution while understanding how to effectively utilize a tradeshow budget for maximum ROI.
Creativity elevates us, you should be a tradeshow and events enthusiast, willing to try new things and be on the leading edge of what's possible. You love a great plan and have a clear vision of what's next in the tradeshow and events space. You're a high-energy, self-starting performer who stays on top of what needs to get done and builds relationships across organizations to motivate others to make things happen.
About the Role
In this opportunity as Senior Marketer, Demand Activation - Tradeshow Planner, you will:
<ul>
<li>Manage all aspects of show logistics from beginning-to-end for multiple, simultaneous, events: including negotiate contracts, manage show specific budgets, order products, order show services, instruct show staffers and evaluate post show data. On-site show management for events on an ongoing, as needed basis.</li>
<li>Communicate proposals, booth diagrams, and budgets to internal stakeholders for review and approval and participate in planning, strategy and advisory meetings, as necessary.</li>
<li>Manage and coordinate graphic fulfillment portal internally for Sales (Tier 3) supported shows. Manage Sales expectations and clearly communicate the functionality of the program. Provide structure and cadence reports by Market Segment to the tradeshow team, Marketing stakeholders and management..</li>
<li>Build and maintain strong relationships/communication channels with external vendors and associations/organizations. Creatively leverage these relationships to ensure that Thomson Reuters receives the maximum value for show services and the best possible trade show presence.</li>
<li>Work on some of the largest tradeshows around the globe to develop creative, modern tradeshow programs and events to engage our prospects and customer base.</li>
<li>Be bold - Collaborate with peers and experiment with creative ideas to differentiate the Thomson Reuters brand at top industry tradeshows.</li>
<li>Deliver a continuous high level of service across all events, providing transparency on spend to drive cost efficiencies, ensuring that marketing ROI is maximized.</li>
<li>Rethink what value the modern tradeshow brings to our customers and build meaningful customer experiences that allows clients and prospects to interact and build connections.</li>
<li>Serve as a connector between business groups and have an eye for consistency, process, and knack for building efficiencies into project plans and workflows.</li>
<li>Assume on-call responsibility for problem resolution (booth staff, vendors, associations) including evening, weekends and holidays.</li>
<li>Maintain vendor/partner relations with External Vendors such as Freeman, Bolger (collateral and premium management system), Upstream, shipping vendors and our internal Creative Studio.</li>
<li>Ability to travel on an as-needed basis at pillar events where on-site support maybe required including weekends; flexible approach to working hours.</li>
</ul>
About You
You're a fit for the role of Senior Marketer, Demand Activation - Tradeshow Planner if your background includes:
<ul>
<li>BA/BS Preferred. CTSM (Certified Trade Show Marketer) degree is attractive, but not required.</li>
<li>5-7+ years in tradeshow management experience.</li>
<li>Successfully plan and execute high-level corporate tradeshows and ancillary events at shows.</li>
<li>Creative, customer-first mindset that prioritizes creating memorable experiences for our customer base.</li>
<li>Ability to communicate with all levels of management, co-workers and customers.</li>
<li>Self-starter that can motivate and drive collaboration across Marketing stakeholders.</li>
<li>Team player with the ability to foster strong relationships across multiple levels and functions within the organization - including working closely with marketing, sales, product and operations teams to succeed and grow.</li>
<li>Ability to take ownership of tasks, solve problems, and be adaptable.</li>
<li>Understanding of modern tradeshow and B2B demand generation best practices including integrating online and offline marketing tactics to reach, connect and convert prospects.</li>
<li>Proficient in Microsoft Office suite and related operating/productivity tools</li>
</ul>
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
<ul>
<li>Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected</li>
<li>Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.</li>
<li>Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.</li>
<li>Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.</li>
<li>Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.</li>
<li>Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.</li>
</ul>
<h3>LI-JK3</h3>
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on https://thomsonreuters.com.

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