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Senior Manager, Personalization
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Full-time
- Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands.
- A major initial enabler will be responsibility for the set up and ongoing product evolution of our omni-channel personalization decision engine, ensuring seamless integration with our Customer Data Platform (CDP) and other key systems and channels.
- This role will report to the Senior Director, Personalization & Content Strategy and is based in our Buckhead office in our hybrid work environment.
- Identify omni-channel personalization opportunities for our customers, own implementation of features from conception through execution and testing and be a major owner of the personalization features roadmap.
- Determine all desired decision engine system integrations (e.g., Pricing, SFMC, CMS, Adobe Analytics, CDP, etc.)
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