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Senior Manager of Marketing - Industrial Digital Manufacturing
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Full-time
- This role leads all aspects of a digital and traditional marketing plan, including web site development and ongoing improvements, web marketing, promotions, SEO, CPC, advertising campaigns, and market research done with outside vendors and internal teams.
- Design, develop, and implement web marketing strategies that target and acquire new customers and new opportunities at existing customers.
- Design and execute a strategic marketing plan that includes web & print advertising, direct mail, trade shows, seminars, and other tactics.
- Manage and maintain web marketing content, execute online and email campaigns, search engine optimization, web banners, etc.
- Competency Requirements: Bachelor’s degree in engineering or marketing required 10 years in a web marketing and sales/business development management role in a manufacturing/industrial products B2B environment.
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