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Senior Manager, Media Planning & Strategy
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- Are you a leader and media planning expert within the digital media space who is also passionate about the latest innovations in advertising?
- As a Senior Manager within the Media Planning team, you will be a key leader for the gaming, entertainment, technology, wealth and women's lifestyle verticals, spearheading pricing and packaging strategy for net new business, including developing the right rate cards, productizing branded content packages for the gaming and tech verticals, while meeting the demands of category-specific RFP proposals in collaboration with sales and creative counterparts.
- In this player/coach role, you will play an integral role in building out this category's branded content strategy, requiring extensive market expertise in tech and gaming, with an established track record of creating plans, providing pricing/rate expertise across products, and optimizing deals that meet client KPIs. This is in conjunction with managing members of our Media Planning team, and playing a critical role in the management and dissemination of this key information.
- Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs
- Build media plans and decks when applicable that range across scalable budgets that include (but are not limited to) native content, social media, display media, influencer, experiential, etc.
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