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Senior Manager, Marketing Intelligence
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- As a Marketing Intelligence Senior Manager, the role will contribute to a number of projects, initiatives or analyses within the Marketing realm, with a specific focus on digital marketing.
- Experience analyzing paid media, digital analytics and email marketing data using ESP or Ad serving data and Adobe Experience Cloud or Google Analytics
- Advanced degree in operations research, applied mathematics, statistics, economics, business analytics, engineering etc.
- Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital attribution, predictive modeling, customer segmentation, and marketing effectiveness
- Analyze detailed online behavioral data, enterprise customer data, and transactions data to improve conversion rates and the profitability across Marriott’s digital marketing efforts.
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