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Senior Manager, Global Brand Marketing
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- Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world.
- 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
- 2K is looking for a Senior Manager, Global Brand Marketing to join its Core Games Team working with the Gearbox portfolio of projects, including the Borderlands and Tiny Tina's franchises.
- In collaboration with the Director, Global Marketing Strategy, along with regional and cross functional teams, support the development of the marketing strategy, defining customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas and key messaging and content plans.
- With guidance from the Director, Global Brand Marketing, and input from your Cross-Functional partners, define and initiate development of all core brand creative including all digital content, key art, packaging, advertising creative (digital and TV), trailers, social media, sales support materials, events/activations, web and point-of-sales materials, ensuring all needs are accounted for and delivered on time.
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