Adobe

The OpportunityAs the go-to expert on acquisition growth strategies within the Digital Media Global GTM team, the Senior GTM Strategy Manager, Photoshop will drive nurture and conversion optimization for Adobe's highest priority creative tool - Photoshop.. A deep knowledge of digital marketing and product-led growth practices across customer segments will serve well as we partner with many internal Adobe teams to lead sophisticated, multi-channel initiatives that drive improved customer experiences, increased new user success and greater customer retention.. This team provides business critical insights using analytics, ensures multi-functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward globally.. We work cross-functionally to define our campaign and persona-level customer journey requirements across demand creation, nurture, conversion and engagement by segment to increase long term customer growth.. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

strategy manager

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityAs the go-to expert on acquisition growth strategies within the Digital Media Global GTM team, the Senior GTM Strategy Manager, Photoshop will drive nurture and conversion optimization for Adobe's highest priority creative tool - Photoshop. A deep knowledge of digital marketing and product-led growth practices across customer segments will serve well as we partner with many internal Adobe teams to lead sophisticated, multi-channel initiatives that drive improved customer experiences, increased new user success and greater customer retention.This team provides business critical insights using analytics, ensures multi-functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward globally. We work cross-functionally to define our campaign and persona-level customer journey requirements across demand creation, nurture, conversion and engagement by segment to increase long term customer growth. Team members are analytical and strategic, with a pragmatic sense for how to get things done, through positive relationships across the organization. What you'll DoCollaborate with Marketing, Sales, Finance, Operations and Product teams to develop and implement plans that deliver quarterly and annual objectives and key results and ARR targets Use data driven business models to optimize consideration and conversion motions across the acquisition funnel Obsess over all customer experience journeys, find opportunities for improvement and drive multi-functional teams to deliver against long-term customer growth goals Collaborate with Analytics teams to understand trends in the business and develop insights that translate into impactful recommendations for growth Drive testing priorities across marketing and product groups with clear learning agendas that address business & customer needs and amplify discovery and success of key product value Develop and maintain expertise in Photo & Imaging’s key customer segments, and provide insights back to Product teams that result in improved product capabilitiesWhat you need to succeedBS/BA with 7+ years marketing, software, high tech, or management consulting experience Customer-first orientation, with experience working on B2C products or services Deep understanding of digital business models and how to test and optimize customer experiences to deliver results Genuine desire to have your impact measured in real-world metrics that correlate to near term and longer-term sales success Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives Ability to rapidly assess a problem, define options, evaluate and implement to address critical business issues The desire and ability to take a stand and advocate a course of action, presenting supporting facts and data to back up the position Outstanding communication and social skills, both verbal and written, at all levels A strong sense of self, balanced with the strive to put team first Global cultural awareness and experienceOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $117,900 -- $209,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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