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Senior Global Market Development Manager, Digital & Content Strategy
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- The Life Sciences Electron Microscopy Business Unit provides innovative electron microscopy workflow solutions for high resolution biological imaging, ranging from atomic resolution imaging of protein complexes to volume acquisition of cellular compartment structures.
- We are looking for an inspiring marketer to focus on the development and execution of digital and content marketing campaigns to drive demand, delight customers and achieve sales, marketing, and revenue goals for our life science microscopy solutions.
- Collaborate with cross-functional teams to craft and implement global content-rich, multichannel digital marketing campaigns and measure with a strong drive to get results
- Deploy appropriate marketing content across digital channels, including web, email nurture, video, social media, paid search and display advertising
- Measure the effectiveness of marketing activities using tools like Adobe Analytics, Power BI and CRM; Report on these metrics regularly and adjust tactics to improve performance
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