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Senior Director, Performance Marketing
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$200
- Familiarity with intermediate statistical methods and proficiency with popular analytics and data reporting tools (e.g., Looker, Amplitude, Heap, Tableau, etc
- Familiarity with standard mobile app engagement, monetization, and advertising performance metrics, including DAU, MAU, ARPU, ARPPU, CPI, retention rates, and CTR.
- Deep knowledge of paid mobile ad media channels (e.g., Facebook Ad Manager, Google UAC, TikTok, Moloco, AppLovin, Unity, etc).
- Bachelor’s degree or equivalent experience in quantitative field, including but not limited to Computer Science, Engineering, Finance, Marketing, Data Science, Statistics, and Mathematics.
- Graduate degree or equivalent experience a plus (esp.
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