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Senior Director of Marketing
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Full-time
- The Splenda Senior Marketing Director of Retail will be responsible to develop the overall marketing strategy and in market execution for the holistic Splenda portfolio (sweeteners, drink mixes, nutrition shakes, and creamers) for our Retail product lines sold in Mass, Grocery, and Club channels.
- Additionally, Splenda has become a mega-brand taking the great taste, zero sugar promise into categories outside of sweeteners like drink mixes, nutrition shakes, and creamers.
- The Senior Marketing Director of Retail will be accountable to develop the overarching brand strategy for our Retail product lines, deliver monthly business targets in partnership with field Sales partners, track marketing tactics performance, evaluate ROI effectiveness, introduce new products for Retail channels, as well as the coaching & development of five direct reports (Project Manager, several Associate Brand Managers, and Sr. Brand Manager).
- The Splenda Senior Marketing Director of Retail reports to the Senior Vice President of Marketing but will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions.
- Brief internal and external agency partners for creative asset development and media planning to support plan tactics.
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