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Senior Director of Marketing
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$308,000 a year
Full-time
- As the Senior Director reporting into the CEO of CourseHero.com, you'll lead strategic initiatives in growth marketing, lifecycle marketing, and partnership marketing, leveraging your expertise to transform studying experiences seamlessly for +25M users and growing!
- Own and build growth marketing strategies across the full-customer lifecycle, driving a profitable top-line impact at the Corporate level (channels include SEM, ASO, ASA, Email, Push, influencer, affiliate, organic and paid social)
- Lead and supervise performance marketing initiatives across multiple channels, including performance marketing, influencer marketing, and affiliate marketing, ensuring alignment with overall business goals and driving measurable results
- Direct and guide teams in the development and execution of content marketing strategies, landing page optimization, and website enhancements to drive organic growth
- Guide social media and influencer marketing strategies to enhance brand visibility, engagement, and community building
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