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Senior Director, Media Strategy & Planning
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- Job Responsibilities Orchestrates the end-to-end media strategy, planning & execution process with Walgreens across core marketing pillars (eg: Seasonal, Community, Chronic Conditions, Med D, Market Access) and ensures effective collaboration with the corresponding cross-functional squadsCollaborates with the executive leadership team to ensure that the most effective channel mix is implemented at all times.
- Oversees media audience and data strategy to maximize use of Walgreens 1st party data in order to both create a seamless customer experience and sharpen tie to traffic/sales (digital and in-store)Collaborates with agency, publisher, and ad tech partners to achieve goals and drive gains on KPIs for both marketing efficiency (reducing sub-optimal ad spend) and effectiveness (growing awareness, traffic, and sales contribution for the same spend).
- walgreens.com) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170 year heritage of caring for communities.
- Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day.
- Experience with Media Planning and Buying, particularly in digital media channels.
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