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Senior Director, Marketing Planning And Strategy (Brand Management And Enterprise Marketing)
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- Walmart Connect's Head of Marketing and Creative is looking for a seasoned B2B marketer to lead the Brand Strategy and Enterprise Sales marketing team with the mission to drive "must buy" status for Connect's ad products across the media industry through awareness and comprehension of our unique value.
- This role will lead 25-35 B2B marketers responsible for guiding the Walmart Connect brand strategy, events and ad sales marketing targeting multiple ad buying cohorts and category verticals.
- Developing both the short- and long-term vision for the Walmart Connect brandCreating and measuring effectiveness of the annual brand strategy and the 3-year long-term visionCollaborating with the Corporate Communications team to build, drive alignment for, and adoption of an annual key messaging strategy and unique value proposition.
- Driving active collaboration and healthy partnership with key cross functional collaborators and internal clients including, but not limited to:Walmart Connect executive leadership, sales leaders, corporate communications, product marketing, growth marketing, training and education, HR business partners, marketing operations, and Walmart events and shows team.
- Sales enablement content (ex: sizzle videos, case studies.
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