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Senior Digital Marketing Specialist
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$30 - $38 an hour
Full-time
- Under the general direction of the Director of Marketing, the Digital Marketing Specialist works with internal and external marketing teams to integrate, evaluate and optimize digital marketing initiatives and content to drive growth on TravelWisconsin.com and ensure year-over-year success.
- This position focuses on all areas of the website, including technical performance and maintenance, content updates through a content management system (CMS), working directly with an outside web vendor, developing and interpreting reports, and integrating branding and digital marketing tactics with the website to meet and exceed goals.
- This includes, but is not limited to, organic search, paid search, digital advertising, email marketing and social media.
- This position requires the ability to integrate marketing and branding initiatives in the digital space; applying SEO and marketing communications through the development of insights and strategic thinking to recommend website projects that drive growth.
- High-speed internet access is required to meet the needs of remote work.
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