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Senior Analyst, Search Marketing
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- Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.
- Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
- As a Senior Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC).
- Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
- Daily checks on program KPIs, thresholds and campaign budget caps.
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