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Senior Analyst, Data & Analytics Services
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- Description Position at GroupM Nexus ABOUT USGroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people.
- GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
- You will have an opportunity to deploy advanced data engineering, data science tools and techniques to media analytics.
- YOUR IMPACTDevelop, test and deploy machine learning models such as conversion attribution models, bid optimization etc.
- to address client business issues regarding advertising, media, competitive and new products Develop econometric modeling and simulations/forecasts applied to marketing mix optimization, campaign segmentation, optimization and customer lifetime value analysesAnalyze data and generate visualizations and insights for use in client presentationsExtract, analyze, and synthesize data from a variety of sources to measure and report on online and offline customer behavior.
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