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Senior Analyst
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$150
- Manage the full media analytics cycle from concept to delivery, including digital direct, programmatic, paid social, and offline channels (TV, OOH, print, etc
- Understand business needs and lead the design and execution of cross-channel campaign measurement frameworks that will help Honda/Acura achieve their business goals.
- Develop a holistic view of campaign performance, working cross-functionally with teams to refine existing media strategy and inform future campaign development.
- Utilization of key advanced analytics tools to drive media strategy and future campaign development: Analysis within data clean room environments, Marketing Mix Modelling, and Multitouch Attribution.
- Experience creating data visualizations using business intelligence tools (Tableau, Domo, PowerBI, Looker, etc
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