City of Temple, TX

Maintains and updates personal knowledge of Temple and Bell County including history, new businesses, tourism trends and group services businesses. Develops sales leads to attract conventions and meetings through sales calls, database marketing, trade shows, cooperative promotions, and public relations. Maintains an active prospecting effort, including follow up on all leads with hotels, convention center, and other municipal facilities that impact the hotel/motel tax. One (1) year related experience; experience in hospitality, sales, marketing, content creation, newsletter writing, digital photography, website CRM/CMS, social media platforms. Industry credential such as Certified Destination Management Executive (CDME through Destinations International) or other related hospitality/tourism professional certification preferred (CMP, CTA, CAE, CTE, TDM, CASE, etc.)

sales and marketing specialist

Ready to Start Your Career with the City of Temple? Summary This position is responsible for identifying and targeting groups capable of generating a positive economic impact through conferences, meetings, retreats, reunions, and sporting events through implementation of short and long-term sales and marketing strategies. The position requires a thorough knowledge of destination meeting/conference venues, lodging properties with group capacity, municipal facilities for rent, sports fields for tournament play, etc. Essential Duties And Responsibilities <ul><li> Assists in development and execution of group sales strategies and marketing efforts </li><li> Develops working relationships with local hospitality partners and services </li><li> Maintains and updates personal knowledge of Temple and Bell County including history, new businesses, tourism trends and group services businesses </li><li> Represents the destination at consumer shows, conferences, and industry events with the goal of increasing group room night bookings </li><li> Maintains and updates CMS/CRM records </li><li> Answers inquiries regarding the destination as well as keeping record of inquiries for the purpose of converting inquiries to room nights </li><li> Acts as local expert to groups and provide planning assistance utilizing local partners and services </li><li> Conducts/coordinates venue and client site inspections </li><li> Develops sales leads to attract conventions and meetings through sales calls, database marketing, trade shows, cooperative promotions, and public relations </li><li> Maintains an active prospecting effort, including follow up on all leads with hotels, convention center, and other municipal facilities that impact the hotel/motel tax </li><li> Conducts sales calls and marketing efforts to achieve sales goals </li><li> Executes assigned tasks as detailed in the Destination Annual Marketing Plan </li><li> Assists the lead sales and marketing team member with sales follow-up, group servicing details, and coordination efforts </li><li> Coordinates sales and marketing activity with the lead sales and marketing team member </li><li> Markets the sports fields and amenities for tournament play </li></ul><ul><li> Website</li><ul><li> Assists with meetings/group/sports content development for destination website (listings copy, introductory copy, etc. as required) </li><li> Utilizes CRM/CMS management (Simple view) </li><li> Proofreads marketing materials </li></ul><li> Stakeholder Relationships </li><ul><li> Develops and maintains ongoing visitor business stakeholder relationships (hotels, attractions, sports organizers, event organizers, group services vendors, etc.) </li></ul><li>Other</li></ul><ul><li/><ul><li> Assists Destination Marketing function area and team with a variety of projects, events, and administrative support </li><li> Participates in professional organizations and marketing/sales information groups to advance knowledge and network with other industry professionals </li><li> Participates with off-site travel trade or consumer trade shows including organization, travel, set-up/tear down, and follow-up as assigned </li><li> Prepares ongoing reports for Destination Marketing Manager (weekly/monthly) </li><li> Follows the city policies, procedures, and safety guidelines </li><li> Performs other duties as assigned </li></ul></ul>Minimum Qualifications <ul><li> Combination of education and experience equivalent to bachelor’s degree in Marketing, Advertising, Mass Communication, or related field </li></ul>Preferred Qualifications <ul><li> Bachelor's Degree in related field </li><li> One (1) year related experience; experience in hospitality, sales, marketing, content creation, newsletter writing, digital photography, website CRM/CMS, social media platforms </li><li> Outside sales experience </li></ul>Certificates, Licenses, Registrations <ul><li> Valid Driver’s License </li><li> Industry credential such as Certified Destination Management Executive (CDME through Destinations International) or other related hospitality/tourism professional certification preferred (CMP, CTA, CAE, CTE, TDM, CASE, etc.) - preferred </li></ul>Thank you for your interest in the position. Please note only those selected for an interview will be contacted. Apply Now

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