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Regional Market Development Manager - Hematology / Oncology
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$110,000 - $140,000 a year
Full-time
- This position is located within the Clinical Next-Generation Sequencing Division of the Life Sciences Solutions Group at Thermo Fisher Scientific.
- You will drive all aspects of the downstream marketing for NGS product lines focused on clinical hematology-oncology.
- Develop multi-channel integrated marketing plans for NGS hematology-oncology applications, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs
- Guide the development of copy and creative content for NGS clinical hematology-oncology markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation
- Maintain knowledge of hematology-oncology diagnostic industry trends and competitor activity
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