Amazon Web Services, Inc

As a Product Marketing Manager for AWS Generative-AI Powered Builder Tools, you will engage our customers and prospects to help them understand how our next generation tools will help them build and run applications on the cloud at scale without need to be a professional developer.. Develop and execute on breakthrough product marketing activities that reach target audiences effectively•Continuously measure and optimize product marketing initiativesA day in the lifeThe product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be productive building and running applications.. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc. About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from thelargest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.. Our employee-led affinity groups foster a culture of inclusionthat empower us to be proud of our differences.

product marketing manager

Are you excited about the possibilities generative AI brings to building and running software at scale? Do you have a passion for helping customers understand how these technologies can make a big difference to their businesses? As a Product Marketing Manager for AWS Generative-AI Powered Builder Tools, you will engage our customers and prospects to help them understand how our next generation tools will help them build and run applications on the cloud at scale without need to be a professional developer. You will make an impact every day by creating the most compelling content to help customers understand the use cases and value propositions, and build the right marketing programs to drive customer engagement and service adoption. You will also work with the product teams to shape the product vision and prioritize features for a rapidly growing business. This position must sit in Seattle, WA, Boston, MA, San Francisco, CA or Santa Clara, CA only. Relocation assistance offered from within the U.S. only to these locations only.Key job responsibilities•Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives•Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals•Work with product teams to support service launches by distilling key functionality and benefits into product marketing messages•Craft & develop compelling audience-specific messages, content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how to guides etc.)•Develop and execute on breakthrough product marketing activities that reach target audiences effectively•Continuously measure and optimize product marketing initiativesA day in the lifeThe product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be productive building and running applications. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service growth. We transition from working on strategic plans or creative ideation to detailed execution. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from thelargest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. TheAWS Global Support team interacts with leading companies and believes that world-class support is critical to customersuccess. AWS Support also partners with a global list of customers that are building mission-critical applications on topof AWS services.Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the jobdescription, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, orincludes alternative experiences, don’t let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneeredcloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500companies trust our robustWork/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which iswhy flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and athome, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusionthat empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversationson Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing ouruniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll findendless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.We are open to hiring candidates to work out of one of the following locations:Boston, MA, USA | San Francisco, CA, USA | Santa Clara, CA, USA | Seattle, WA, USABASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels- Product marketing experience and familiarity with generative AI or developer audiencesPREFERRED QUALIFICATIONS- Experience presenting ideas to various levels of an organization to gain support for initiatives- Excellent communicator who can drive consensus and articulate recommendations and tradeoffs to peers and senior executives.

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